In what has become an important fixture in the organisation’s marketing calendar, Kilcoy Global Foods has again participated in this year’s International Food and Beverage Trade Show at SIAL China.
Continuing its work to promote the quality and availability of 100% Australian beef to China’s retail, foodservice, and Hotel, Restaurant and Institutional (HRI) sectors, Kilcoy Global Foods had a large and successful presence at the food innovation exhibition in Shanghai — one of the largest of its kind in the world.
Over its 19 years in operation the show has grown to become a truly international event, attracting exhibitors and customers from all over the world to come together to share valuable market insights, trends and innovations in the regional food industry.
SIAL China 2019 provided Kilcoy Global Foods with exciting opportunities to expand its current client base in China and consolidate existing business relationships.
Kilcoy Global Foods Chief Sales and Marketing Officer Fearn Cholerton said: “SIAL China has continued to leap from strength to strength over recent years, helping to provide important exposure for Kilcoy Global Foods to the Chinese and broader Asian market.”
“The show not only provides our business with a strong and professional platform to exhibit, but also enables us to gain invaluable insights and capture the latest in market trends,” he said.
This year’s event included chef demonstrations, samplings and a dinner reception by chefs representing MLA, further enhancing the networking element of the show.
To learn more about Kilcoy Global Foods business capabilities and representation in China, visit our Kilcoy Global Foods China site